Creating a Revolution through Service and Opportunity is the moto of The RSO Group, Inc.
As profound as it is, its true meaning may not be obvious at first. To the uninitiated it may sound mysterious. To the cynical it may sound cliché. To the suspicious it may sound derived. The RSO Group is an organization that has been 30 years in the making but for those who are just now or soon to be aware of us it may look like something new.
Because of this perceived newness I would like to take some time to explain.
Revolution is defined as an overthrow or repudiation and the thorough replacement of an established institutional system, government, political or other. It is also defined as a sudden, complete or marked change in something. The action of Service means to supply with aid, information, or other incidental services or an act of helpful activity. Opportunity is a situation or condition favorable for attainment of a goal. By themselves any one of these attributes have merit and purpose but when combined by uniquely in tune individuals who have a special way of looking at most any situation, we believe they can create a entity unlike anything that has ever come before it.
We do in fact plan to create a revolution. Our first product line out of our Enterprise Division, HATEWORTHY, is a revolution unto itself. The concept behind it takes a current piece of popular urban culture and flips it on its head in a way that has never been done before. It is cutting edge while also being personal enough that it can have a different meaning for every individual. It is the perfect example of the kind of unconventional thinking that when broadened creates cultural change.
However, The RSO Group is not interested in revolution for revolution's sake. What good is a revolution if it has no purpose? How does it help your fellow man? We believe that if we are to make a change then it should be a positive one and that everything we do should have that important goal in mind. Therefore, we pledge that no matter the product, the service or the action that every part of The RSO Group's structure will be designed to give back to the community on both a macro and a micro level. Some services will directly and obviously be impactful and positive to the community. Others may be more behind the scenes and subtle. All, in the end in one way or another, will bring benefit to those in need.
Lastly, we at The RSO Group believe we can accomplish these goals by having a keen and creative eye for situations that to many seem like obstacles or hidorances but to us look like opportunity. It is said that opportunity knocks only once but we disagree. Opportunity is constantly incessantly knocking. The problem is most of us never build doors for opportunity to knock on. The RSO Group is building these doors. We are building doors for ourselves as well as our clients, our associates, our affiliates and ultimately the community at large. There is a world full of opportunity available and The RSO Group wants to make as many as possible capable of taking advantage.
If our moto was unclear in the beginning maybe there is a better understanding now. Like all works in progress there will bumps and bruises along the way but faith and perseverance and an absolute dedication to a cause bigger than any individual will make the ultimate success inevitable. The work is just beginning but the enthusiasm and spirit with which we are moving forward has The RSO group RIGHT ON TRACK.
The RSO Group is right now at this moment, Creating a Revolution through Service and Opportunity.